More than just a name, King Rabbit reflects our commitment to sustainable viticulture and the preservation of biodiversity. This philosophy is at the heart of our wines, which are made exclusively from organically grown grapes, reflecting our desire to work in harmony with the land.
For us, great wines begin with healthy vineyards. By respecting natural ecosystems we aim to preserve the richness and vitality of our Mediterranean vineyards for generations to come.
"Watch as a tiny fluffy creature bounces through the Garrigue…"
Across the vineyards of the Mediterranean, rabbits have long been a familiar and cherished sight.
Their presence among the vines is often associated with a thriving natural environment, where wildlife and vineyards can flourish side by side.
Inspired by this connection with nature, our winemaker created ''King Rabbit'', a playful wine range that pays tribute to one of the vineyard’s most iconic inhabitants.
The distinctive King Rabbit labels were created by Gildas Coudrais, a French contemporary artist who now lives and works in Berlin.
After teaching art early in his career, Coudrais went on to exhibit internationally. His work has been presented in cities including Los Angeles, Paris, Berlin and Bern, at venues such as Villa Aurora, Galerie BOA, 68projects/Galerie Kornfeld and da Mihi Gallery.
His artistic universe draws inspiration from pop culture, advertising, art history and everyday imagery. By taking familiar objects and symbols out of their usual context, he transforms them into colourful, sometimes surreal compositions. At the heart of his work is a desire to reveal something unexpected in the ordinary. Through movement, humour, poetry and mystery, Coudrais invites us to look at familiar things from a different perspective.
That philosophy comes to life in King Rabbit. Rather than relying on the traditional visual codes associated with French wine, King Rabbit puts a character at the centre of its identity. Coudrais' rabbit is playful, distinctive and immediately recognisable, turning a simple illustration into an enduring symbol of the brand.
Since King Rabbit was introduced to the United States in 2012, the character has become much more than an element on a wine label. For some, the rabbit may evoke the White Rabbit from Alice in Wonderland, yet King Rabbit tells a story of its own. Unlike Alice’s rabbit, forever racing against the clock, King Rabbit invites you to do just the opposite: slow down, pour a glass and enjoy the moment, perfectly capturing the playful and poetic spirit of Gildas Coudrais’ work.